Your regulars deserve better than a paper punch card.
Looial gives your customers a digital loyalty card that lives in WhatsApp — the app they already use. No downloads. No hardware. Set up in 5 minutes.
Trusted by modern founders and remote teams
Most customers only visit once.
You work hard to get a customer through the door. But without a way to bring them back, most never return. Paper punch cards get lost. Loyalty apps never get downloaded. And expensive POS systems are built for chains, not local businesses.
50% of first-time customers never return
You spend money getting customers in — and lose them before they become regulars.
82% of loyalty apps are deleted within 30 days
Customers don't want another app to download, update, or track.
0 — Affordable loyalty tools built for African SMBs
Expensive POS systems are built for chains, not for your local business.
Loyalty that lives in WhatsApp.
Your customers already have WhatsApp open. Looial turns it into their loyalty card.
Zero Download
Customers scan a QR code at your counter. WhatsApp opens. They tap send. That's it. No app store. No forms. No friction.
You're In Control
Find any customer in seconds by phone number, PIN, or QR scan. Record their visit with one tap. They get an instant WhatsApp notification.
Rewards That Make Sense
Set your own stamp threshold and reward. 5 visits = free coffee. 10 visits = 20% off. You decide. Customers see their progress every time they visit.
Simple for you. Effortless for your customers.
Sign up and set your reward
Tell us your business name, set your stamp threshold, and describe your reward. Takes 5 minutes.
Print your QR code
We generate a unique QR code for your business. Print it, put it at your counter. That's your only setup cost.
Find customers in seconds
When a customer visits, type their number into your dashboard. Their profile appears. Tap verify. Done.
Watch your regulars grow
Your dashboard shows visits, stamps, redemptions, and your repeat customer rate — updated in real time.
One card. Every merchant. Always in their pocket.
Your customer's Looial card works at every business on the platform. It lives in their WhatsApp chat and — if they want — in their Apple Wallet or Google Wallet, right next to their bank cards. No more "I forgot my card." No more lost progress. Their stamps are always there, even if they switch phones.
Looial Card
Digital Wallet
Current Stamps
★★★☆☆
Customer PIN
8291
"Join Brew & Bloom on Looial and get your first stamp free 👉 looial.com/join?ref=ABC123"
Sarah J. joined!
You earned a bonus stamp! ★
Your happy customers are your best sales team.
Every Looial customer gets a personal referral link. When they share it and a friend joins, they both benefit. You get a new loyal customer — for free.
Priced in your currency. No conversion surprises.
Starter
The complete loyalty programme for one location.
Growth
For growing businesses that want to retain customers actively.
Pro
For established businesses ready to make loyalty a competitive advantage.
All plans include a 14-day free trial. No credit card required. Cancel anytime.
Reward clients for actions that increase your revenue
Stamp Progress
"Your next stamp earns you a free Latte!"
Merchants
Loved by merchants across Africa.
From local coffee shops to multi-location restaurants, Looial is helping businesses build stronger customer relationships.
"I had no way to know which customers were coming back. Now I can see my top regulars by name and send them a message when it's been two weeks. My Thursday lunch crowd has doubled."
Adaeze O.
Café Owner, Lagos
"Setup took 8 minutes. My staff figured it out without any training. The phone number lookup is so fast — even at lunchtime rush we can do it in seconds."
Kwame A.
Restaurant Manager, Accra
"My customers were always asking if I had a loyalty card. Now they love that it works in WhatsApp. I've had people come back specifically to get their fifth stamp."
Wanjiru M.
Juice Bar Owner, Nairobi
"Looial is a game-changer. We've seen a 30% increase in repeat customers since we started using it. It's simple, effective, and our customers love it."
Tunde B.
Bakery Owner, Abuja
"The best loyalty solution on the market. Easy to use for both us and our customers. I recommend it to every small business owner."
Fatima S.
Boutique Owner, Dakar
"We were looking for a digital loyalty program that wasn't complicated. Looial was the perfect fit. Our sales from repeat customers are up 25%."
Jean-Pierre K.
Bookstore Owner, Abidjan
Turn your first-time customers into regulars.
Set up your loyalty programme in 5 minutes. Your first customer can earn their first stamp today.
14-day free trial · Cancel anytime · Set up in 5 minutes